![]() ![]() That’s because there is no legal definition for the label ‘Cruelty-Free.’ It can mean different things to different people. Just because a brand claims they are ‘Cruelty-Free,’ doesn’t always mean that’s the case. Unfortunately, Wet n Wild responded back to me with the same copy found on their website’s FAQ. More specifically, I wanted to know if they commission or allow others to test, not just their finished products but their ingredients on animals, including when selling in countries that require animal testing (like mainland China). So I reached out to Wet n Wild to ask for more information about their animal testing policy. Wet n Wild’s statement that they never test on animals is not enough information for us to classify them or any other brand as being cruelty-free according to our standards. This ensures no animal testing was performed by the brand, its suppliers, or any third parties. This is why we always assess a company’s cruelty-free policy using our Cruelty-Free Checklist. However, animal testing for cosmetics can happen at various stages of product development, including at the ingredient level, and is often done by others and not the cosmetic company itself. See below for a screenshot of what’s currently stated on Wet n Wild’s website: We also make it a point to work with cruelty-free, third-party vendors.” Wet n Wild claims on its website, “As a Peta-certified, cruelty-free brand, we’re proud to say we have never and will never test on animals. To assess whether brands are cruelty-free, I always start with the company’s official animal testing policy on its website. And they don’t sell in any country or under conditions that may require animal testing by law. When asking, does Wet n Wild test on animals? We must look beyond to ensure none of Wet n Wild’s ingredients or suppliers test on animals. Learn more about our findings and why Wet n Wild’s cruelty-free policy is unclear below. For those reasons, we are unable to classify Wet n Wild as a truly cruelty-free brand. Company does not allow or sell its products under conditions where animal testing is required by lawīased on our research, it is not clear if Wet n Wild has met all of the above cruelty-free criteria.Company can ensure none of its ingredient suppliers test on animals.Company does not test its products or ingredients on animals or ask others to test on its behalf.To be a truly cruelty-free brand, companies must meet ALL of the following: Therefore, Wet n Wild is listed as Grey Area – Brands with Unclear Policies. ❓We cannot classify Wet n Wild as a truly cruelty-free brand until they are more transparent with their animal testing policy while selling in China. ![]() This post may contain affiliate links that at no additional cost to you, I may earn a small commission. ![]()
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